With results achieved from your sales of widgets to anyone does not guarantee that you already know your customer’s requirements. No, not at all, as no one can sell it to everyone. With a targeted sales campaign, you would have correctly identified your target audience.
From a study, more than half of the results achieved in a sales campaign depends entirely on identifying the right target clients.
To have effective sales and marketing, write for those targets, you must have identified who your customers indeed are. There are many ways to achieve this, and the most notable method is to research the database of your existing customers checking out for attributes of what brand they like, their buying behavior, how much they spend, motivators, when they buy, and any other customer attributes, this process of researching could be tagged mining and in most cases, it is the work of an expert to achieve this successfully.
From an example of choosing a customer base with ages ranging from 35 years to 65 years to market widget to, an average result of about 1% will be responders. These responders are customers who are rest assured will buy the product or services offered to them. Implementing data mining is discovering unknown databases, taking actionable and profitable information from massive databases, and using it to drive the marketing strategies. From this, you can say, an arbitrary email marketing campaign will produce about 1,000 sales from 100,000 customers.
With the use of data mining, been able to identify which customers will likely respond, your response rate could be raised to possibly 1.5%, which is 1,000 sales from emails pushed to 66,666 people. An advantage of website marketing in relating to the people you are marketing to be that your copy will be tested and tailored consequently. More like using powerful software.
Your target customers can be reached with the use of continuous market research, which is another method. Continuously researching customerís needs will enable you to keep an update of your customerís needs and wants as they are continually changing. This method is expensive and time-consuming; it will yield a more significant result when the sales take off. It must also be done constantly. Once target customers are known, writing to them can begin.
Using Focus groups, complaint logs, customer observation, customer feedback, lost and current customer interviews, and be your customer are some other methods to recognize customersí needs.
Watch your sales skyrocketing when you discover what your prospects need and want.