Skip to main content

Author: gregory.brickner

Keyword Research For Your Sales Letter

Noticeably, the most significant part regarding your copywriting is your sales letter’s capability to sell. Another thing that you may want to consider when writing your next website sales copy is how searchable it will be on Google.

Keywords are terms or words that relate to specific topics on the internet. Keyword research will engage different aspects, such as discovering sales-related keywords or driving the highest qualified users to increase their online sales.

Keyword research is a fundamental step towards a thriving search engine optimization campaign. You have to be very cautious when choosing keywords, as it can be very complicated to select targeted keywords for a website.

The choice of keywords should always be based on different aspects, such as product names, brands, services, or general terms. Habitually, people neglect to target geographical conditions when they have gained a global presence.

When carrying out keyword research, it is highly suggested to do a meticulous market research analysis to find the best keywords implemented by search engines to find products and services online, and research what keywords are used by competitors who are doing well in marketing on the internet.

The primary step in finding the top keywords is to create a list of the products, services, and topics that you offer. You can also apply the use of your website logs to know which keywords have fetched you the traffic in the past.

Be sure to choose keywords that clearly define your business and products to coerce traffic from the search engines. Some websites obtain high levels of traffic via general keywords, although they might not end up being sales.

Today, users of search engines are conscious of how they work, for searching for products and services on the net. Users continuously look for better locations, products, etc. As a result, you should cover all conditions for each product, site, etc.

There are numerous tools available that will help you identify keywords that are suitable for search engines. The challenge here is to establish which keyword is the best to create traffic.

The more searchable you make your sales copy, the more likely that you will find customers who you had never had before and increased your sales to new heights. So keep this in mind that when you are writing your next sales page, keywords play an essential part in selling a product or whatever it may be.

Writing Newbie

Information regarding charges of fees and services are frequently checked out on my site by other copywriters.  On my part, I still take some looks from time to time on my competitor’s websites, to keep in check some things I ought to be doing that I’m missing out on.

I was surprised the other day I received many emails from some students working to have degrees in marketing or related media degrees, seeking for few guidelines to achieve success in the writing field.  I never reasoned writing to be an industry in the first place. What I know is that many of the freelancers are copywriters who usually prefer to work from home.

I also questioned them when they asked about advertising and marketing agencies. What’s with them? I asked. We had an excellent time together until they understand that a freelancer is entirely different from a copywriter who works in an institutional and structured organizational setting. This leads us to the next subtopic to compare between freelance and institutional writers.

Freelance and Institutional, What’s the difference?

There are many differences between an agency writer and a freelance writer. But first, letís understand who an agency writer is. An agency writer is possibly and usually a gifted person who has been educated on the psychology of selling, how to write attractively, the aspect of communication in his or her coursework. The writer also has excellent use of English as a language and with creative skills.

There is a manager or team leader assigned to the agency writer who supervises, scrutinizes, and decides on the work of the agency writer in relation to the interest of the company if the article was written is worth publishing. The manager also gives them assignments daily to work on. Submission is compulsory.

Achieving results over the years after running similar stuff successfully, they are given the chance to write original content by themselves with the manager or team leader or mentor not supervising. To keep their job, securing the interests of the company, they have to produce in line with what they have been doing as before time, playing safe. If it were you, will you not?

After doing this over time, they become highly imaginative, bringing out the talents in them, and some might want something different for themselves apart from the institutional way of writing. With this, they become known as a freelancer.

A person who writes with a passion and obsessed with writing is known as a freelancer. Some might develop the passion because they studied English, some got the passion because they started out working for agencies, while some found themselves passionate about writing through different routes.

Writing For Email Marketing

A very effective tool as far as successful low-cost internet marketing endeavors are concerned is the Email Copywriting. It has the most respected reputation of bringing targeted traffic to websites and it is widely used. It has been effective in staying in touch with your prospective customers or clients who make special offers and sending out invitations.

Email marketing may be in the form of a newsletter or a plain announcement being sent to several targeted prospective customers. It is beyond just sending out emails to anybody as there are perfect ways of doing this. To further explain this; let’s check some simple tips in doing email marketing to accomplish your goals:

  1. Sign up for a “Can-Spam” promotion: Spamming is quite different from Email marketing. Information that will be sent to your email list must be valuable useful to them. No point sending just any useless information.
  2. Make your email subject line attractive: You should know that numerous emails are received by inbox owners every day, avoid getting your email missing alongside. Beginning each word with a capital letter, asking compelling questions, not making any unnecessary claims, avoiding the use of the word FREE, adding text symbols and making use of extra white space creatively, develop your subject line.
  3. Stay real: Avoid using any doubtful statements that not related to your subject line. Let your email content convey promises your business can keep. Let your offer be genuine to your prospective customers.
  4. Have a benchmark: Substantial discounts are more effective compared to informing your recipient’s minimal discounts. Consider your profit and do not give discounts that are below your profit margin. This will make your email marketing effort more effective.
  5. Let it be action-packed: Remember the advice of keeping your email short and sweet, donít contradict it Include it in your email if you have conferences, seminars, and other events. Repeat your RSVP if your business requires the email to convey training benefits. Allow enough time space before pushing out your reminder email.
  6. Send news broadcast: Send out helpful information to your subscribers such as postcards and newsletters as they are effective. Remember to keep it simple, direct and short as these are some other brilliant methods of getting in touch with your current or new customers.

Following these simple means of executing your email marketing, your effort on your business will yield results in no time.

Good Writers Don’t Infringe on Copyrights

Copyrights if you aren’t familiar it’s time you are. There’s a great deal of talk about copyright but unfortunately, there are still huge problems online with copyright infringement. Good writers don’t steal other people’s work, and they don’t borrow parts of it, and they don’t just reword it.

Many writers are not familiar with the definition of copyright, and the laws that are associated with it, so let’s start there. Copyright gives artists and authors the legal rights to the work they create. For example, let’s say you write an article on 12 Ways to Become a Better Writer.  The content in that article is copyrighted to you and no one else has the right to use it in any form without your permission.

Copyright applies to music, photographs, software, dance, architecture, pantomime, words, etc.  As long as it is recorded in some form of a disc, tape, film, paper, etc. it is protected under copyright law. If you live in Canada, USA, UK, Australia, or any other country with copyright laws to protect original materials, then your writing is protected back to your earliest days. Of course, the onus is always on you to prove that you wrote something and that the copyright actually belongs to you.

In the USA, copyright law protects back 100-years. For this article, we will focus on copyright as it pertains to the Internet. When you write something and publish it online, you are protected by copyright law. A common misunderstanding is that you must register your writing with the US Copyright Office to have copyright protection. This is not true. You do not even have to mark your work with the copyright information but it is recommended you do so to keep things clear. Just add the Copyright (c) [Insert Name] [Insert Year], and your material is copyright protected.

Just as you do not want anyone stealing what you have written, as a writer you must also make sure you are not stealing the works of another writer. It seems, a common practice online is to simply take the work of another writer and reword it, and while that might not squeak by as not infringing on copyright, professional writers have no need to just re-work someone else’s work.  Professional writers will use other materials to research and learn about what they are going to write on, and then write from scratch. If you want to be a good writer then make sure you are not infringing on the copyrights of others.

Writing Secrets You Should Know About

If you are working hard to become the best writer, it can be good for you! Half the battle is persistence and practice. Of course, having some of those top secrets, no one wants to share, can undoubtedly come in handy too! And that’s precisely what we are about to share with you ñ are you ready?

  1. Write in the language of your readers ñ While there is a great deal of focus around writing high-quality English copy, what you need to keep in mind is that the writing should be in the language that your reader will be most comfortable about. You must know who you are target market is before you start.
  2. People are hardwired on how they will respond to individual stories. Understand what type of story generates what kind of emotion and what kind of action. Use storytelling as a powerful tool in your copywriting to get the reaction you want.
  3. Always include a single question that the reader will answer ëyes’ to. This will precondition the reader to agree with you throughout your copy, and later you should be able to get another eye out of them when you most need them.
  4. Don’t be afraid to use personal history and facts to build a relationship with the reader. Empathy is an excellent tool to show the viewer or reader that you are feeling their pain.
  5. Think of your sales copy as a conversation that’s going down in a bar with your best buddy. It needs to be conversational, sound like it would if you were speaking, and not be stiff. You should always read sales copy out loud.
  6. Study other successful copy and learn from it. Note key phrases that are used, how the writer makes the sales copy punchy, and how it generates sales. Who better to learn from than the most successful? That makes good sense.

A career as a writer takes lots of work, but the rewards are worth it. Boredom is never a concern, and there are plenty of opportunities, especially if you are good at what you do. The internet has allowed for many writer positions to appear, so whether you are looking for an employment opportunity with a company or want to an entrepreneur, there are opportunities available. These great writing secrets will help you become a better writer.

12 Ways to Become a Better Writer

Are you a writer? Today’s online marketplace has a high demand for writers, but the competition is intense, so you’ll want to be the best writer you can be. Here are 12 ways you can become a better writer. Why not give them a try.

  1. Look at articles, books, etc. that you have written in the past, and acknowledge just how far your writing has come since then.
  2. Every morning write something to make it one of the first things you do for the day. Itís a great way to make writing a priority and improve your skills.
  3. Write for a newspaper, blog, newsletter, etc. Write locally or find an online opportunity. It will provide you with excellent exposure as a writer and help you improve your skills.
  4. When you feel inspired, stop, and write. Let your creative juices out when they feel like flowing. Using a journal is a great way to do this, because you can put all your ideas, along with your writings on the fly.
  5. When someone asks what you do, tell them ìIím a writer. Tell people you are a writer every opportunity you get.
  6. Recognize your fears, and then work to overcome them. Do not let them stop you from taking on any writing opportunity, project, or employment opportunities. You must overcome these fears if you want to succeed in this highly volatile industry.
  7. Let what you have written rest for a few hours, and then return with fresh eyes to do your final check. If you don’t do this, you are much more likely to miss mistakes when you are doing proofing, because your eyes will see what it should read, rather than what it does read.
  8. Take time to comment on blogs that you follow. Doing this gives you great exposure as your name gets out there. Also, many allow you to include your website, which provides you with exposure to your website.
  9. Keep it nice and simple. You may already be familiar with the famous KISS formula. You want your writing to be easy to read and understand. 
  10. Determine what your most productive hours are. Many writers do much better late at night when the world is quiet and peaceful. Other writers are most creative first thing in the morning.
  11. Set up a time when youíll do your research so that you arenít having to jump between research and writing. Keep the two tasks separately.
  12. Get another person to proof your work whenever possible. This is especially useful if you are writing a book or e-book. If you have to pay someone a moderate fee, it’s certainly worth it.

5 Tips for Writing Great Content

Whether you are a blogger or only a freelance writer, there is a need to create high-quality content if you want anyone to read them. Poorly written content is one of the areas where many bloggers go wrong and is probably why they can’t seem to get any visitors to their blogs. 

You see, apart from making sure that you continuously create new posts, you not only need to make them enticing but sensible enough so readers can understand the point you are driving at. The following tips will help you come up with outstanding content for your readers:-

1. Research.

If you want to write content that makes sense, you need to first familiarize yourself with the topic by conducting thorough research. This should be done even when you aren’t writing an article as it helps come up with new ideas.

2. Come up with the topic.

The first thing that attracts readers is the topic. If your headline is whack, you may not get any readers to your post at all. When deciding what topic suits your post, make sure that it interests you first. Don’t just come up with a topic for the sake of it.

3. Create an outline for the article.

Once you spot an idea, it is now time to sit down and come up with a formula on how you are going to write it. Again, don’t wait until it’s time for writing, as you may forget some ideas. To do this, you’ll need to point out the main ideas on that topic, followed by the sources where you got the ideas from. Start with the introduction followed by the body and finally, the conclusion. If you do this, you can be sure that you won’t write anything outside the topic.

4. Get your facts right.

There is nothing as unfortunate as an article that is based on the wrong facts. This point relates to my first point. Writers need to research their articles thoroughly to avoid misleading their readers. Yes, people make mistakes, but some show that the writer did not put much effort in producing the article. Before including any facts in the article, confirm that it’s the truth.

5. Revise your work.

Human is to error, but this shouldn’t be your excuse for posting an article with grammar and spelling errors. Such articles are a turn-off and leave one confused as to what the reader is trying to say. There are so many tools online that writers can use to proofread their work so that it is error-free.

So there you have it, simple yet useful tips for writing great content. 

 

10 tools you can use when writing content

Writing content can be a challenging task; it may take a lot of research to come up with the perfect article. However, there are some tools that you can use to make your article read and look better. 

The 10 tools you can use when writing content are: 

  1. Fact browser: While writing content, you will need to research a lot of things. That can take time, and you may end up taking the entire day for it. However, on Fact browser you will find all relevant reports, studies, and surveys which will improve your article. 
  2. Grammarly: It is also another great tool that most writers prefer. To use this, you have to create an account. After that, once you paste your article here, all the grammar mistakes will be highlighted.
  3. Contentldeator Headline: You need to have a proper, exciting headline to attract more people to read your article. Thinking of an accurate headline can be challenging at times. But this headline generator is handy. You just need to type a keyword, and they will display all the relevant headlines. 
  4. Infogr.am: Your article needs to be great, but it should also be visually very attractive. Just plain, boring texts won’t attract many people. You need charts and diagrams to make your article more readable. This tool allows you to do exactly that. 
  5. Ninja Essays: After you finish writing the article, you need to edit it properly. Editing can be a difficult task. If you struggle to edit properly, then you can take help of this tool. It will make your article more polished. 
  6. Inbound Writer: The main aim of writing articles is to attract more people to it, and start earning from that article. Inbound Writer is a very useful tool, which will help you to generate more traffic towards your article. It will advise you about the keywords, which you should use more in your article. 
  7. Haiku Deck: You can add some slideshows along with your article, to make it more readable. You will need an excellent tool to create slides shows, and Haiku Deck is the best in this regard. It allows you to make stunning slide shows. 
  8. Rainymood: If you are writing articles in some busy, crowded areas, then you may get distracted by the noise. Rainymood plays a peaceful, soothing sound, which will help you to focus more on your article.
  9. Soovle: Soovle is another such tool that will help you with keywords. Just type one keyword of your article, and it will show you the relevant keywords for all the search engines. 
  10. Unsplash: To get photos for your article, you generally have to buy it; otherwise you may be sued for copyright issues. Every day, Unsplash uploads some copyright-free images. You can use them free of cost.

How to Write Advertising Copy That Works

Advertising copy can be one of those laborious tasks for a copywriter. It’s pretty common to put something together and then decide it’s just far too dull for what you are trying to accomplish, but at the same time, you donít want to fill your copy with a bunch of hype ñ so how does one draw attention and find the middle ground for successful advertising copy? Glad you asked. You’ll want to read on for some great advice on creating advertising copy that works.

There’s no question that writing copy thatís good can be challenging. To begin with, it’s a good idea to understand the product you are writing about. It will make it much easier for you to promote it if you know at least what its highlights or perks are – you know the things about it you are going to promote in your ad copy.

When you are writing ad copy, the object is to get the reader to respond in a specific way – buy the product, sign up for the newsletter, volunteer for the event, etc. This is also where a great deal of ad copy falls. The copywriter does a great job of promoting the product/service but then forget the ìhookî at the end thatís going to convert the reader to a customer. And at the end of the day, it is all about conversion rates.

Once you have written your ad copy, you need to ask yourself, does my ad copy stand out? Will it get noticed? Is it richer, better, sexier than the competitions? If the answer is yes great, you are on the right path, but if you answered no, youíll need to go back and work on your ad copy some more. Whatever you are selling thereís probably a dozen other people are selling the same thing, so you have to be able to make your ad more appealing, without just filling it with a bunch of hype, and you certainly donít want to be dishonest in what you are saying.

Letís look at an example. Letís say you are writing ad copy for an e-book that you will be selling about writing ad copy. You create ad copy that says, Learn how to Writer Good Ads Online. Now there is nothing wrong with that, except it’s pretty run of the mill or ordinary and so it’s not going to jump out and grab those web surfers and convert them to customers. Now what if you wrote it to say, Are you Tired of Ads That Flop – Create Ads that Sell! Wouldn’t that be far more catchy and likely to convert your web traffic into paying customers?

So you get the idea here. To write good ad copy that works, you need to stand out, and you need to do that honestly but effectively.

Great Copywriters Write Great Headlines

 

You might be a terrific copywriter, but if you canít write great headlines, no one is ever going to know. Why? Because it is a headline that stands out that leads to the content being read. Boring headlines that blend is almost always skimmed over, whereas great headlines get the reader’s attention, and they stop to find out more by reading the content.

Think about this for a minute. Which of these are you more likely to read? “Man jumps from 20 story building.” Or “Man launches himself from a 20 story building and survives through ingenuity.” The second one, right? Thatís because the first headline is boring and mundane. Thereís nothing that makes you want to read further, whereas the second heading, grabs your attention “he launches himself” what does that mean? And ingenuity “what does he do to survive” you want to know.

This isn’t news; those who have been writing sales copy have long known the power of a heading and that doing their heading work for them was tied directly to the success of the sales copy. This applies to all writing, actually. Give it a proper heading, and the reader will appear.

One technique to making a good headline is to use keywords in the heading that are relevant to what the content will be about. That will help your writing place better in the search engines, and that means readers interested in your specific topic will have a much easier time finding what you have written.

You can be a fantastic copywriter, but if your writing is not placing well in the search engines, no one is going to be able to find you, and so your writing will not get read. That’s not what you want to happen. So not only should you tweak that headline with your keyword, make sure you have about a 2% keyword density throughout your content to help you place well in the search engines.

While our example used an overly long headline, it is best if you can keep your headline on the shorter side. Thatís because more concise headlines are easier to read and more comfortable to grasp, especially online where readers are spending most of their time skimming and spot reading.

A career as a copywriter can be gratifying and pay well, but the competition is high, so you are going to need to be the best of the best. Remember, it all begins with a good headline, well at least that’s an excellent place to start.

How to Write Successfully

It’s no secret; most writers fail before they even put their pen to the paper. If you are here reading this article, then you already have what it takes to be successful. You’ve chosen a tricky road. There is plenty of frustration, distractions, and setback, but you need to push on if you are going to write successfully. Let’s look at ways to write successfully.

Join Writing Groups

There are tons of great writing groups out there, and they can be a real benefit to the new and experienced writer. Ideas are exchanged, help is available, and there is plenty of open dialogue. Not every writing group is for everyone. So take the time to check out several and sign up for those that feel right.

You Need the Right Ingredients

The pen and paper, or your computer, are the physical ingredients, and they are easy to find. What’s more difficult is the emotional ingredients, the technical ingredients, the non-tangible ingredients. If you are new to writing, there are some excellent beginner courses online. If you aren’t new to writing, but you aren’t quite sure how to move forward two words of advice – Just write!

The magic ingredient formula looks like this:

Passion + Clarity + Good Content + Easy to Read + Good Grammar = A Great Piece of Writing

Keep Writing

Write, write, and then write some more. The more you write, the better you will become as a writer, and the more successful your writing will be. If you aren’t sure where your niche is, try different types of writing until you find a good fit with you and your writing.

Write articles and publish them on some of the article banks. You don’t get paid, but you do get exposure, and if you will get pointers where you are falling. Don’t worry, the paid gigs will come over time, but you have to start somewhere.

Publishing articles in the article banks gives you more than practice. It gives you credibility, and it helps you to network with potential clients. It’s an excellent way to learn faster how to write successfully.

How to Sell Your Finished Product

If you are writing books or e-books, you are going to need a market to sell your finished writing project and make money. There are plenty of marketers online, but you can also find courses and help groups that will help you to market your materials.

There you have it; you now know how to write for success. So what are you waiting for?

Do You Have What it Takes to be a Successful Writer?

Writing makes the world go round if you don’t believe that take a look around you. Everywhere you look, words are being used to tell a story, describe something, show us the way, provide legal protection, provide you with news, and the list goes on. Even when you are watching television, the storyline is made up of words ñ scripts someone, somewhere, has put together.

Writers are in high demand. Itís a career move thatís never going to be diminished regardless of how technology changes or advances, regardless of where the future takes us words will always be needed if youíve been thinking about a career as a writer youíve likely been questioning if you have what it takes to be a successful writer.

Becoming a successful writer goes farther than just having the right education. Some people never go to university and have a natural gift for writing. Others make it through university earning a degree in Journalism or English, and while they have the technical skills, they donít have the natural abilities to tell the story. So do not make your decision on becoming a successful writer based on your education.

Let’s begin with a tough question. Have you written anything in your life that was published? Drew attention? Told a story that others liked and engaged in? We arenít talking about paid gigs here and just writing in general. Are you a good storyteller? Do you do well at collecting facts and sharing that information with others? Take a minute to analyze your strong skill sets and your weak skill sets.

Some people are excellent fiction writers, while others are outstanding journalists. Find your niche and follow it. Don’t try to be all things to everyone. To have a passion for your writing that will draw readers in, you need to write about things that interest you.

Finally, it’s time to get your feet wet. Don’t be surprised if you have a tough time getting any client projects initially. There are thousands upon thousands of people calling themselves writers from around the globe, and so potential clients tend to be cautious when hiring, especially with no track record.

One way to begin to build a portfolio is to write articles for one of the many article banks. They’ll provide you with constructive criticism along the way.

Not everyone is good enough to be a professional writer, but who think they cannot be a successful writer could be if they just believed in themselves.

Are You Looking to Become an Accomplished Writer?

Do you like to write? Do you consider yourself a good writer? Have you been wondering how you could use your skills to work to earn an income? There are plenty of writing opportunities available to the writer who has excellent skills. You can become an accomplished writer in no time at all.

You’ll need to begin by determining what type of writing you do best. Then youíll want to think about whether there’s a specific topic you like to write on or whether you have an area of expertise. You can always expand into other areas of writing later. In the early days, when you are trying to establish a reputation for being an excellent writer, it’s best if you keep your writing to the areas where you can shine the most.

Next, you’ll need to think about whether you want to work as a freelancer on your own from home, or if you want to work for someone else. If you are looking to find employment with a company with benefits as opposed to being your boss, you are going to have to go after things in a lot of different manners.

For this article, we will assume that you want to work as a freelancer. You can start to build your reputation by beginning to find work on one or more of the many freelancer websites on the net. Sites like Vworker, Guru, and Elance are just a few of the sites that offer freelancer opportunities for writers and others.

Once you have signed up, you can begin to look at job postings and begin to bid. Initially, you are going to have to underbid most others to get the opportunity to win the project. However, as time goes by, and you begin to build a reputation as an accomplished writer, youíll be able to earn much more.

Writing rates online run from two to ten cents a word depending on the topic, the client, and your experience. In recent years, competition has been stiff, so rates have been declining. However, there is still some excellent money to be made as an accomplished writer online.

There are tons of excellent writing forums that can help you with tips on writing online, as well as networking with other professionals in your field and potential clients. If you are a skilled writer, even if you do not have formal education, the opportunities are genuine. You can build your reputation as an accomplished writer.

Is Your Dream to Become an Accomplished Writer?

Do you write? Is your dream to become an accomplished writer? Great news! You can do it! If you have a passion for writing, then write. If you have a passion for writing fiction, then write fiction. If you like to write factual material, then thatís what you should write. Find your niche and go with it. If you aren’t sure what your niche is at this point, then explore.

There are many different types of writers, and not every writer will write in all the different formats. For example, some authors write books or e-books; there are articles writers for magazines and the internet; there are news stories; there is content for the web, and the list goes on.

If you aren’t sure what it is you like to write, take the time to explore. Like anything, if you set your mind to it, you, too, can accomplish it. While having a solid background with a degree in Journalism or English can help move your career forward, itís not always necessary. Like musicians or artists that are born naturals in their field, writers can have a natural-born talent too.

Remember, the only person who has control of your dreams is you. So don’t listen to others who may tell you that you canít do it or you don’t have the talent to do it. Follow your heart, follow your desires, and turn that dream into a reality.

Being an accomplished writer has plenty to offer you. What a rewarding field to enter. You get to constantly express yourself, and you get to reach out to a vast number of readers. The better you write, the larger your following. You can change what you write on at any given minute ñ itís completely up to you.

If you are worried about seeing your material printed, a great place to start is by writing articles and publishing them on one of the many article banks. It’s free, and it offers great exposure. Your content can be picked up and placed on one or more websites. If your article isn’t up to par, the article bank will let you know where you are failing. 

Don’t be afraid to submit articles to magazines. You never know, your article could be picked up. That will give you excellent exposure, and you’ll get paid. That’s a win-win.

Try to think outside the box. Use the many resources available to you and make your dream come true.

How to be an Accomplished Content Writer

Content writing is an excellent way to make a living. But to do that you will need to become good at it. A content writer gets to enjoy working from home, while at the same time have new and exciting topics to write regularly. If you become an accomplished content writer sounds like something you might like to do, then read on.

Look for places where you can publish your work. There are all kinds of opportunities that you can write on and publish online, making money. Some sites pay you a fee for the work you do; others share the revenue they earn with you. That means the better your content, the more they make, and the more you make. Hubpages.com ehow.com, Examiner.com, etc. are examples of sites where you can generate income from the content you create.

Learn as much as you can about the sites you choose to publish your work on. Find out what they are planning to do with your work once it is published. Analyze the type of content the site hosts and check out the demographics of the traffic to the site.

A good content writer will focus on good keywords. They will spend the necessary time researching the keywords and then generate ideas for their content that will bring targeted traffic to the size.

You will want to be organized and conscious of deadlines you will have if you are doing work for clients. There are many sites that you can find clients, and the requirements of each client will vary.

A good content writer will have the clients requested language as their language. It is seen too often where a person who writes in English when English is their second language uses words in the wrong context, improper spelling, and grammar. So make sure if the client asks for someone thatís native language is English it is, or native language is Russian it is. You get the idea.

Content writing allows you to have a great deal of freedom about what you write, and it remains interesting over time. Wages vary depending on the topic, experience, and client. There are many sites where you can find clients, but be warned until you have built a reputation for being a good content writer, you may have to work for considerably less. Be patient ñ the wages will grow as you become an accomplished content writer.

How To Make Your Copywriting Sell

You will be judged on the quality of the content of the products or services you offer by the committed and returning customers. So, irrespective of the market you find yourself; always have appealing, persuasive, and direct communication with your existing or prospective customers. Those that your visitors will suggest you to will indisputably evaluate you by the text you make available on your website, therefore, your web content matters. Your prospective customers may be their associates, friends, or relatives. You can only retain them with your convincing and catchy content. In normal day-to-day life, when there are memorable phrases, we take some unplanned decisions; the same relates to copywriting, their choices can change to induce them to take some actions. Conclusively, copywriting can be seen as a written message, text, or substance that causes your clients to buy the products or services. It is also any written text, message or content that supports your business. Proficiently, a steadfast customer is one that has been transformed from an informal visit through written copywriting.

Copywriting works simply by the method, which includes easy-to-read convincing text, developing web content, and compelling memorable content headlines. The attention of a visitor to your site must be caught immediately once they visit your site in the rapid world of today. Remember, not every text will do, and the majority of the visitors will not read all your text but will rather skip through. Vice-versa, what is wrong for a person can be right for the other. Your content must also be specific to address the audience and to be able to catch the attention of those who will be interested in your products and services. So, to achieve the best result, copywriting and marketing must go together.

Understanding the study of the market and the company you operate in will enable you to write suitable content. If it is a marketing research, a copywriter should write content containing the following information: information on your prospective customers (what products and services they would like to purchase, the preference of your potential clients, etc.), information on the major competitors of the company (mainly how they advertise their products and services and tactics they use), detailed information on the market (saturation of the market, trend on it, etc). After getting this information, development and copywriting can begin. Remember that gathering this information is a complex process, and it is recommended that you hire some professionals to execute this task, especially if you are a beginner. You can use this copywriting copy to write your future copywriting messages once the task is achieved.

SEO Trusted Copywriting

Google has its reliance factor relating to site pages and their copy. I did not know this with my years of experience as an SEO copywriter. The norms that I have been preaching with passion were what Google Librarian Newsletter revealed in a recent column, explaining what Google watch out for in a copy. With this wonderful job done, it is easy to become a trusted source and potentially help in increasing your rankings for Google.

As written in the original issue of this newsletter, Matt Cutts explained by beginning to reveal many factors (other than Page Rank) Google uses to rank pages and to evaluate copy. He advances by portraying the use of keywords and their connections with other page factors.

A suitable example Is this. If “flat monitor” is the one key phrase, you are working on your copy. My preaching over the years has been that all words should remain in their exact order. Single words should not be used like “flat” and “monitor” individually; the entire phrases “flat monitor” should be used. 

Matt affirms this by saying that Google’s eyes will see relevance and trust increased when the two words “flat” and “monitor” are placed and used next to each other.

This is a simple explanation for it. The word “flat” can refer to practically anything or be used on a page that has absolutely no relevance with monitors, while the word “monitor” can mean a screen used with a computer, and there are numerous different types of monitors. So, if “flat monitors” were the search words specifically used, CRT monitors and other types of pages would have little relevance and would be deemed trustworthy. “Monitor” can also mean to observe, which might not be in line with the search query used in the example. So, the most relevant application is using the phrases as it was typed in the search engine.

Next is to have your key phrase in the title. Though Matt does not state this as a vital element, he does suggest that key phrase “give a hint”, which will make the page more relevant and, after that, trustworthy to the subject at hand, compared to a document that does not include the key phrase in the title.

Highly relevant pages are what Google wants to include, and that is the fact. You have your copy as content for Google by writing your copy in a way to highlight the relevant factors. Your visitors will also add to their experiences and eventually become your customers. It turns out to be a win-win-win case as it benefits you, those who visit your site and Google.

How to Become a Good Content Writer

If you are looking to earn a decent living while working at home and you are a good writer, content writing might be right for you. Youíll needs a computer and an internet connection. Millions of people think they can make it as a content writer, but only a small number of writers make the grade and become accomplished content writers. You need to be prepared to make very little money in the early days. After all, you have to be ready to establish yourself before you can make decent money.

You will also quickly learn that there is an endless number of people from other countries that will write content for pennies. To these individuals, the American currency is worth a lot so that they can do work for a lot less. However, this writing is seldom good enough to be on a reputable website. Itís the old saying ñ if it sounds too good to be true it likely is.

However, in the early days, if you are going to make it as a content writer, you are going to have to be able to bid less than these people while at the same time providing top-notch quality. Donít worry, patience, and you will no longer have to underbid because your reputation will begin to follow you that you are a good content writer that is sought after. It doesnít matter how much education you have, youíll still have to build your reputation.

Initially, finding work can be a bit difficult. There are plenty of sites where you can bid on projects. You can search for the post to find the kind of work you are looking for. You can match your expertise to the needs of the clients. Start building a client base, and it wonít be long before youíll have to be turning down jobs because you are just too busy.

Being a content writer can be very rewarding. Once you are established the pay is good. You work from home, and you can set your schedule. You can take time off for vacation, deal with a sick child, or work in your pajamas all day long.

Over time you may want to break into other areas of writing such as article writing, SEO writing, e-book writing, and the list goes on ñ the choices are endless. If you know that you are an excellent writer, then make no mistake; the opportunities abound.

Being Successful in Copywriting

Presently, internet marketers are on the increase as numerous online devotees are joining the writing society. Becoming a Copywriter is one of the best decisions to make with the internet been dominated by the business world and e-commerce flourishing.

To be a winning Copywriter, it is always best to discover the basics of the Copywriting business, and they appreciate what sacrifices will need to be made for you to accomplish your goals. To excel and get to the pinnacle of the Copywriting market, you’ll need to make the necessary sacrifices.

Before you begin writing any copy for a new product, you should study as much as possible about the company that is selling a product. It is effortless to research companies, as search engines are simply one of the principal sources for information. To be on the safe side, you should make sure that the company has a good image with customers, because even excellent sales copy may have a hard time advertising a product for a company with a poor image.

Many folks are under the intuition that you can make a lot of money with Copywriting and not have to invest a penny into training yourself at the skills of copywriting. Things couldn’t be further from the truth.

Making it as a Copywriter will take time, effort, and a lot of hard work. The more of these attributes you insert into your sales letters, the higher the accomplishment you’ll achieve. You should always be willing and prepared to stick with your training on an ongoing basis to build up your writing skills and earnings.

You will also require designing a variety of different methods and strategies for getting new customers to write for, which range from creating websites to product promotion. Youíll also needs to broadcast, as well as keep in constant contact with your present and past customers. You should be ready to put in the most time during the first few months of starting your new business, as once your network begins to get established, your workload will get bulkier and more cumbersome, which may leave you a little time for a marketing copywriting business in the future.
By getting your audience to take action (a call to action) means a “sell” of sorts, but a soft sell. It will also connote you will need supportive documentation, pamphlets, other flyers, or whatnot since if you use a sales letter, it often doesn’t do the entire job of selling for you.

Congratulations on your decision to get into the copywriting game, I hope you have much success.

Writing Tips That Will Make You a Better Copywriter

If you want to become a better copywriter, the first thing you need to do is be willing to work at it. Becoming a better copywriter takes practice and dedication, but don’t worry, it’s worth every minute.

Let’s start with some food for thought:

  • Writing is straightforward but itís not easy
  • To get a bigger client list, you have to get good
  • Until you publish your work youíre just dabbling in writing
  • You cannot practice unless you are disciplined, and can persevere
  • Stop making excuses!

Before you decide to take your copywriting to the next level, answer a few questions:

  • Why do I want to write?
  • Who do I want to write for?
  • Have I found my voice, my tone, my style?
  • What am I willing to give up to better my craft?

Great now, here are some tips to help you become a better copywriter and take you from amateur to professional.

  • Write every single day – don’t miss any!
  • Make sure that what you write is clear, concise, and effective
  • Don’t be lazy – if you are going to write then write and write intelligently
  • Stop worrying about whether you are a good copywriter and continue writing
  • Don’t focus on getting published, write and eventually you will get published
  • Write things that are worth writing, don’t write for fame
  • Write about what you believe in that way you can write with conviction

Now it’s time to begin to build a platform to market yourself on so that you can build your clientele.

  • Be intentional, and you’ll get noticed
  • To create a broader audience, you must narrow your focus
  • Learn from other copywriters ñ what works, what doesnít, what made them successful
  • Make sure you are always engaging your readers
  • Intentionally grow your traffic through the use of a blog
  • Don’t be afraid to guest post your writing on other people’s blogs
  • Expect some people to react negatively to what you write, even hate you – don’t worry, ignore them

If you need help with your actual writing, there are many excellent sites, groups, and forums that can help you. Share ideas, ask questions, and learn. Being a writer means you have committed yourself to a lifetime of learning. Itís exciting, rewarding, and it can be financially lucrative for the best copywriters.

  • 1
  • 2